Introduction
KeatsuDigital collaborated with a mid-sized fashion brand to enhance their customer engagement and drive sales
About
The fashion brand specialises in trendy apparel and accessories for young adults.
Project Name
Driving Sales for Fashion Brands
Client
A mid-sized fashion brand
Our Role
Email Marketing and Marketing Automation Specialist
Challenge They Were Facing
The brand faced challenges in maintaining customer engagement and driving repeat sales.
Business Impact
Low engagement and repeat sales were affecting the brand’s revenue and customer retention rates.
Value-Driven Solution from Keatsu
KeatsuDigital’s approach included:
- Email Campaigns: Creating personalized email campaigns to target different customer segments.
- Marketing Automation: Implementing automation tools to send timely and relevant emails based on customer behavior.
Results
- Email Campaigns: Increased email open rates by 35% and click-through rates by 25%.
- Marketing Automation: Achieved a 20% increase in repeat purchases and a 15% rise in overall sales.