Introduction
The fitness center offers a variety of fitness classes, personal training, and wellness programs.
About
The firm offers a range of financial services, including investment advice, tax planning, and wealth management.
Project Name
Enhancing Membership Engagement for a Fitness Center
Client
A fitness center
Our Role
Email Marketing and Website Development Consultant
Challenge They Were Facing
The center faced low member engagement and retention rates, with an outdated website that didn’t effectively communicate their offerings.
Business Impact
Poor online presence and engagement led to high churn rates and low membership renewals.
Value-Driven Solution from Keatsu
KeatsuDigital’s strategy included:
- Email Marketing: Developing targeted email campaigns to re-engage existing members and attract new ones.
- Website Development: Redesigning the website to provide a better user experience and clearly showcase services and programs.
Results
- Email Marketing: Increased open rates by 45% and membership renewals by 30%.
- Website Development: Reduced bounce rates by 50% and increased online inquiries and class bookings by 40%.