Industry Overview
The home and living industry, projected to reach $838.6 billion by 2027, encompasses home decor, furniture, home improvement services, and smart home devices. The sector is benefiting from trends such as increased home ownership, rising consumer spending on home improvement, and the growing popularity of smart home technology. Sustainability is also a key focus, with consumers increasingly seeking eco-friendly and energy-efficient products.
The integration of e-commerce has made it easier for consumers to access a wide range of home and living products from the comfort of their homes.
billion dollar
5
$
Lifestyle market is projected to reach in 2022
billion dollar
6.78
$
The indicator is estimated to reach in 2028
CAGR
1
%
An expected to show an annual growth rate (CAGR 2022-2027)
Primary Sub-Niches
- Home Decor
- Furniture
- Home Improvement Services
- Smart Home Devices
- Gardening & Landscaping
Role of Digital Marketing in Home and Living
- Increases brand awareness and customer engagement.
- Drives sales through targeted online campaigns.
- Enhances customer experience with informative content.
Specific Benchmarks of different services
Ideal Open Rate (%)
Ideal Organic Traffic Increase
(6 months %)
Ideal Page Load Time (Second)
Ideal Conversion Rate (%)
Services to Help Grow the Business
- SEO (20%): Optimize for home decor and improvement keywords.
- Content Marketing (20%): Create blogs, guides, and videos on home improvement and decor.
- Social Media Marketing (20%): Engage with customers on Pinterest, Instagram, and Facebook.
- Email Marketing (15%): Send personalized emails with home improvement tips and product recommendations.
- PPC Advertising (10%): Use search and display ads to drive traffic and sales.
- Web Development (10%): Develop a user-friendly website showcasing your products and services.
- Marketing Automation (5%): Automate customer follow-ups and marketing campaigns.
Estimated Growth Timeline
Months
6
+
Start-Up – a company in the first stages of operations
Months
3
+
Mid-Sized Enterprises
Months
1
+
Large Growing Business
Get Started Now
Whether you’re just starting out or ready to scale, Keatsudigital is here to help you succeed. Contact us today to learn more about our services and how we can help you achieve your e-commerce goals.
